WebSite: Searching is important for eCommerce stores, this markup will describe to search engines how to do it. Organization: This is a standard place to explain the details of your company. While every eCommerce store is different, there’s usually a few specific types of pages and types of structured data I’d recommend using. FAQPage to describe frequently asked questions (and answers) used on your pages.BreadcrumbList to describe your breadcrumbs.WebSite to describe how to search your website.Organization to describe your company details.Article to describe your blog posts and articles.AggregateRating to summarise each product’s overall rating and reviews.Offer to describe your product price and options.The data type is what this structured data is describing. All popular search engines accept this and most themes/apps will use this, so it’s recommended to stick with it. On your product page for example, the product brand should be “brand” not “vendor” as Shopify would call it. This is how search engines understand your structured data. Vocabulary refers to the property names you’re using in your structured data. We’ll cover how to set up JSON-LD structured data in the “How to add structured data to Shopify” section. Whereas Microdata is a markup to wrap around your existing content, which is more difficult to set up. The difference is JSON-LD is a piece of code you can add anywhere on your page, irrespective of your content. Microdata and JSON-LD are the most popular two, it’s likely your Shopify Theme or App is using one of these two. These represent different ways of coding the structured data into your page. The basics of structured data Structured data format search engines.īy deliberately adding some code to your webpages, you can clearly label each of these items for search engines to know.Īnd if it works, you’ll be rewarded with a lovely Rich Snippet. This is not always immediately obvious to robots, i.e. Whereas for humans, we can read a product page and instantly understand which part is the name, description, product image, price, etc. These Rich Snippets come from search engines’ ability to understand your content, which is achieved with Structured Data. Organisation: Explain the key details of your business, including name, address, logo, and contact information.įAQ: Answer common questions about this topic and have these questions show in the search results. Product Offer: Information about your product, including price, product images, and stock level. Perfect to show overall reviews for each of your products. Reviews: A star rating out of 5 for aggregate reviews or an individual reviewer. There are many types of Rich Snippets you can try to get, but a lot of them are specific to certain types of sites such as Recipes or Music.īelow are a few common types you’ll want to use for your store: Rich Snippet) makes your website stand out and can often lead to higher click-through rate. So if you’re searching on Google, a normal result may look similar to this:īut with a Rich Snippet, it could look like this: Rich Snippets (also known as Rich Results) are the additional data sometimes added to normal Google search results. 7.3 Why are there multiple / duplicate structure data tags on my page?.7.2 Do I need to worry about GSC warnings?.7.1 I have set up structured data, but why don’t I have a rich snippet?.6 How to add structured data to Shopify.5 Checking your existing structured data.1.1 Types of Rich Snippets for eCommerce.
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